Featured Products

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$120.00
Price: $69.95
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$250.00
Price: $119.00
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$1,279.00
Price: $599.00

Over $30 Million in Beach Lifestyle Products Sold

We make living the beach lifestyle more accessible. The Tower brand is well known within the US, and at an exponentially growing pace worldwide, as a brand that empowers people to live better by producing great beach lifestyle products and selling them direct to consumers at about half traditional retail prices.


Why We Do What We Do

The 21st century has ushered in a sea change in the connectivity of people and the accessibility of information. Consumers are one-click from producers. Workers and companies can accomplish in a few hours what used to take days or weeks. This combination has fundamentally changed the world and the human condition for the better. But only for those who can open their eyes to what has happened. Our mission at Tower is to help people open their eyes to this new reality that things cost less, and recreational time is more abundant.

We leverage our websites, Internet marketing expertise, our growing Tower Magazine audience, and our beautiful Southern California brand experience store to continually minimize our customer acquisition costs so we can deliver products to consumers at lower and lower prices.

We also strive to inspire our customers to work less, and enjoy their lives more by championing our "Five Hour Workday" mentality and promoting the beach lifestyle with our aspirational Tower magazine and social media. Yes, you heard that correct, in 2015 Tower moved everyone in the company to a five hour workday for a two year experiment. In 2016, our founder wrote an internationally recognized book called, "The Five Hour Workday," on the experiment. It's a live, ongoing experiment. To this day, we still enjoy a a five hour workday from June 1st to September 30th every year.

Tower is just a fundamentally different kind of beach lifestyle brand.


Tower's Five Hour Workday



Revolutionary Pricing

You're going straight to the source, my friend. No unnecessary middlemen means no unnecessary mark-up to you. Selling direct allows us the freedom to both create the absolute best products at the same price as very ordinary retail products, and create more ordinary products at a fraction of the typical retail price point. We play in both the worlds - premium products of a quality that you can't even find elsewhere, and more ordinary products, but brought to you in a direct-to-consumer business model. Paying half price or better isn't unusual.

Surfboards from $292 | Longboards from $409 | SUP from $499 | Sunglasses from $45

No Compromises

In the traditional retail model for beach lifestyle products, $1 of production cost translates into $4-$5 at the register. Most of that gets eaten by the middlemen. Ninety to ninety-five percent of beach lifestyle products are bought thru this expensive, outdated, traditional retail distribution model. This inefficient model forces companies to make sacrifices on materials, quality, and all kinds of crazy things in order to hit target retail price points. By only selling direct to consumers, even at a fraction of the price, we have much more room to invest in materials and innovation, and much more freedom to truly explore the needs of customers.

Unparalleled Customer Experience

By selling direct, we enjoy the advantage of having direct communication and feedback our customers on a daily basis. And more importantly you get to have direct communication with us, the knowledgeable people who design the beach lifestyle products you love, make those products, and deal with those products every day. This isn't just invaluable when you are buying, but also if you ever have a problem.

Is it any wonder that we are considered one of the biggest success stories in the history of ABC's Shark Tank, not to mention Mark Cuban's best investment from the show? Or that in 2014 we were named the #1 fastest growing private company in San Diego, a metropolitan area of over 3 Million people? Or how about that in 2015 we ranked #239 on the INC 500 list of America's fastest growing companies by Inc Magazine?

Welcome to the future of beach lifestyle products. Tower to the People!

Buy direct and save huge - >> shop beach lifestyle products now